Objective:

Establish and position the Hedtalk offering, ensuring it resonates with the site visitor.​

Header

This must pose a question: “Feeling overwhelmed?” “Do you feel like the world is against you”” “Is stress making you feel trapped”? Etc. (Use of imagery – main hero image

Then a single statement about Hedtalk (this answers the question above):
A statement that positions Hedtalk and the offering (courses) – refer to positioning statement in strategy document.

Main Image/s to rotate and reflect different demographics, in different modes of stress / being supported. Note: Do not show the individual’s faces, just the postures. E.g.

(The main image could also be a short video from Gavin, providing a short intro to Hedtalk).

Also include the positioning line – “We leave a heart print – not a footprint”

Body Section

A short statement about what Hedtalk offers, based on the following formula::

  1. Intro – State the problem that people face: e.g. Are you feeling overwhelmed…struggling with…
  2. What a Solution to this challenge would be: e.g. To overcome these challenges, you first need to understand who you are…and what you need to be able to overcome these challenges…
  3. Then, the The Hedtalk Solution to this challenge: : e.g. Hedtalk offers…(an overview of what Hedtalk offers, this should also link to the Course page:.

 

The Home page should also also provide testimonials from clients. These testimonials should relate specifically to the problem/challenge faced, and how Hedtalk (i.e. Gavin” provided the solution.